Fanclap vs. HomeAdvisor
HomeAdvisor (now Angi Leads) sells the same homeowner request to 3–4 contractors. The fastest responder usually wins, and you pay $30–$100 either way. Fanclap replaces that model: own your traffic, own your follow-up, own the customer.
Volume. If you can answer your phone in under 60 seconds, you'll close some. Predictable for tradespeople with capacity to burn.
Margin. With Fanclap, your cost per booked job drops as your SEO ranks and your retargeting matures. By month 6, you're typically paying 40–60% less per booked job than Angi Leads.
Side-by-side comparison
| Factor | HomeAdvisor | Fanclap |
|---|---|---|
| Lead exclusivity | Sold to 3–4 contractors | Exclusive to you |
| Speed-to-lead pressure | Win by being fastest, not best | Booked through your funnel — no race |
| Cancellation | Annual contracts, billing disputes common | Month-to-month, cancel any cycle |
| Asset accumulation | Zero — you stop, leads stop | Rankings, audience, reviews, CRM data — all yours |
| Margin trajectory | Costs rise with competition | Costs fall as channels mature |
Best for
Roofers, HVAC, plumbers, and remodelers who are sick of bidding wars and want to be the brand homeowners search for by name.
If that's you, the right starting point is usually our SEO services for compounding organic traffic, paired with Google Ads for day-one demand capture. Both feed into a conversion-built landing page and a CRM that follows up automatically.
Angi Leads is a treadmill. Fanclap is a flywheel. Same effort, different outcome over 12 months.
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