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Lead generation for service businesses

Stop renting leads.
Startowningyourpipeline.

We help service businesses generate, convert and automate leads using SEO, Google Ads and CRM systems built around your market — so the pipeline is yours, not the platform's.

<60s
Lead response systems
2–5×
Increase in booked calls
Local
Service businesses only
⟶ growth.system
live
  1. 1
    Sources
    SEO · Ads · Social
    Visitors arrive
  2. 2
    Capture
    Landing page
    Conversion-built
  3. 3
    Routing
    CRM
    Auto-assigned
  4. 4
    Outcome
    Booked
    On the calendar
CPL
$42−61%
ROAS
8.4×+118%
Close
33%+9pt
Built for local service businesses
ContractorsRoofing & HVACHome servicesLocal tradesOne client per market
Featured in Search Engine JournalGoogle Premier PartnerMeta Business PartnerClutch Top 1% Agencies 2025Inc. 5000 honoreeG2 Leader — SEO servicesFeatured in Search Engine JournalGoogle Premier PartnerMeta Business PartnerClutch Top 1% Agencies 2025Inc. 5000 honoreeG2 Leader — SEO servicesFeatured in Search Engine JournalGoogle Premier PartnerMeta Business PartnerClutch Top 1% Agencies 2025Inc. 5000 honoreeG2 Leader — SEO services
BUILT FOR LOCAL SERVICE BUSINESSES
A specialized system, not a general agency.
01 · Response time
<60s lead response
Every lead gets a text and call inside one minute, automatically.
02 · Outcome
2–5× booked calls
Typical lift in qualified, calendar-confirmed jobs in the first 90 days.
03 · Focus
Local service only
Contractors, roofing, HVAC and home services — nothing else.

⟶ Market protection

Now booking Q2 2026

3 onboarding spots remaining

  • One client per service category per metro
  • Month-to-month terms (cancel anytime)
  • Senior operators only
  • Live dashboards included

Your competition can't hire us once you do.

⟶ The problem

Most agencies sell traffic.
You need customers.

For service businesses, the gap between a click and a booked job is where revenue dies. Four leaks cause almost all of it.

01

Leads don't get answered

Calls roll to voicemail. Form fills sit in an inbox. By the time someone follows up, the customer has already booked your competitor.

02

Websites don't convert

Traffic comes in. Nobody calls. The site looks fine — but it isn't built to turn local visitors into booked jobs.

03

No follow-up system

Leads that say 'maybe' never hear from you again. There's no nurture, no reminders, no second touch — just lost revenue.

04

Money is leaking everywhere

Ad spend, SEO work, lead-platform fees — all running. None of it stitched together. You can't tell which dollar made which dollar.

⟶ The lead generation system

One system. Three parts.

Traffic brings the leads. Conversion turns them into calls. Automation follows up and closes them. Every part is built for local service businesses — and every part is yours.

  1. 01 · TRAFFIC[TRFC]

    Traffic

    Local SEO and Google Ads bring high-intent buyers who are already searching for your service in your service area.

    Buyer intent94%
  2. 02 · CONVERSION[CNVT]

    Conversion

    Lead-generation websites and landing pages built to turn local visitors into booked calls — not to win design awards.

    Lead rate28%
  3. 03 · AUTOMATION[AUTO]

    Automation

    GoHighLevel CRM follows up the second a lead lands — text, call, nurture — so nothing falls through the cracks and no lead is ever missed.

    Lead capture99.9%
Each stage compounds

A 10% lift in search rankings shows up downstream as more paid clicks, more leads and more booked jobs. The system is designed so improvements stack.

Live reporting catches problems early

We watch ranking drops, ad fatigue and CRM gaps as they happen — and fix them before they cost you booked jobs.

Owned, not rented

Your site, your content, your lead list, your ad accounts. Every part of the pipeline lives in accounts you control. If we ever part ways, you keep all of it.

Ref · FC-SYS-005© Fanclap
⟶ Outcomes we underwrite

Booked calls. Not impressions.

We scope every engagement against three numbers: response time, missed-lead rate, and lift in booked calls. Industry benchmarks below — your targets get scoped on the call.

+2.3×
Booked calls
Average lift in qualified, calendar-confirmed jobs.
0
Missed leads
After CRM automation goes live. Every lead, every time.
<60s
Response time
Auto-text and call the second a lead lands.
Roofing · HVAC · Plumbing
Playbook
Residential home services
3–5×
Target revenue lift, 9–12 months
Typical $1–2M operator → $5–8M ARR run-rate
"Engagement model: replace shared-lead marketplaces with an owned pipeline our clients control end-to-end.
Fanclap engagement playbook
See the playbook01
Commercial HVAC · MEP · Facilities
Playbook
Commercial trades
4–8×
Target qualified RFP volume
From shared marketplaces to direct decision-maker pipeline
"Engagement model: stop renting leads from shared RFP marketplaces and build a forecastable, account-based pipeline.
Fanclap engagement playbook
See the playbook02
Remodels · Custom build · Design-led
Playbook
High-ticket home services
8–12×
Target return on ad spend
Filtered pipeline of qualified, project-size-matched buyers
"Engagement model: filter out small-ticket inquiries before they hit the sales calendar so the team only talks to fit-buyers.
Fanclap engagement playbook
See the playbook03
Honest framing

We'd rather show you the model than borrow someone else's numbers. Bring your CRM exports — we'll scope a target range for your business on the call.

Book a scoping call
⟶ Positioning

This is not for everyone.

We only work with one type of client. If both columns describe you, we should talk. If you're on the right, we're not the right fit — and that's fine.

  • Business type
    Good fit
    Local service business
    Not a fit
    E-commerce, SaaS, B2B enterprise
  • Goal
    Good fit
    More booked calls and jobs
    Not a fit
    Just want a website refresh
  • Mindset
    Good fit
    Ready to invest and grow
    Not a fit
    Looking for the cheapest option
  • Lead handling
    Good fit
    Will answer leads in <60s
    Not a fit
    Won't change how leads are handled
  • Time horizon
    Good fit
    Building a pipeline over 90+ days
    Not a fit
    Need leads by next Tuesday, no system
  • Ownership
    Good fit
    Wants to own the pipeline
    Not a fit
    Happy renting from Angi / HomeAdvisor