Google Ads that bring you leads — not just clicks.

Outcomes, not deliverables.

Most campaigns fail because they focus on clicks.

Clicks are easy to buy. Booked calls are hard. We don't optimize for the number that looks good in the dashboard — we optimize for the number that shows up in your bank account.

• metric.01
  Cost per lead

  Every dollar of spend tracked to a qualified lead — not a click, not a session, not a vanity event.

• metric.02
  Booked calls

  Leads that actually pick up the phone, show up to the appointment, and let your team close.

• metric.03
  Real ROI

  Closed-loop reporting that ties Google Ads spend to revenue your CRM can prove — not platform numbers.

The first 90 days.

1. 01Week 1

   Account forensic & diagnosis

   We unwind your existing account: wasted spend, audience overlap, conversion tracking gaps, attribution leakage. You get a written diagnosis before we touch a single bid.

2. 02Week 2

   Conversion plumbing

   Server-side GA4, enhanced conversions, offline conversion uploads from your CRM. Clean signal first, optimization second.

3. 03Week 3–4

   Restructure & creative sprint

   Account rebuilt around intent. 12 net-new creative variants shipped — Search RSAs, PMax assets, YouTube hooks.

4. 04Week 5–12

   Iterate, kill, scale

   Weekly creative drops, ruthless killing of losers, scaling of winners. Monthly closed-loop P&L review where we tie spend to booked revenue.

Honest answers.

• How much do Google Ads cost?+

  You control the media spend — Google charges per click, and most service businesses spend $3,000–$30,000+ per month depending on market size and how aggressively you want to grow. The number that actually matters is cost per lead, not cost per click. A well-built campaign for a service business usually lands between $40 and $150 per qualified lead, depending on category and geography.

• How quickly can I get leads?+

  Fast. Search campaigns can produce booked calls within the first 7 days of going live, because you're showing up in front of people already searching to hire. The first 30–60 days are where we tune the account — by month three, cost per lead is usually 30–50% lower than launch.

• What is a good cost per lead?+

  It depends on what a job is worth to you. For home services and contractors, $50–$150 per qualified lead is healthy. For high-ticket categories like roofing, remodels, or legal, $200–$400 can still be very profitable. We focus on cost per booked call and ROI — not vanity numbers like cost per click.

• Do Google Ads work for contractors?+

  Yes — Google Ads is one of the highest-ROI channels for contractors and home service businesses. Buyers searching 'roofer near me' or 'emergency plumber [city]' are actively trying to hire. With proper tracking, intent-mapped campaigns, and a conversion-built landing page, contractors consistently see strong returns from PPC.

• What's the minimum monthly ad spend?+

  $15,000 in media spend per month is our floor for paid management. Below that, the management fee eats too much of your return — you're better off with a strong consultant. Above $15k, our process consistently outperforms in-house and other agencies.

• Who owns the Google Ads account?+

  You always do. We work inside your Google Ads account — never in our agency MCC. If you ever leave us, you keep every campaign, every audience, every creative asset. No hostage situations.

• Do you handle Local Service Ads (LSA)?+

  Yes, when your business qualifies. LSAs are a different beast — pay-per-lead, review-driven, dispute-heavy. We manage the verification, dispute leads aggressively, and pair LSA with a review-velocity engine to keep your CPL competitive.

• How do you handle Performance Max?+

  Carefully. PMax is powerful but happily eats branded traffic if not constrained. We feed it first-party audience signals, exclude branded queries with negative keywords, monitor placement reports, and use asset-group structures that match your real product or service lines.

• Will you work with our existing creative team?+

  Absolutely. We can produce all creative in-house, or collaborate with your team — we'll provide briefs, testing frameworks and performance data so they ship variants that actually convert.