Get exclusive Google Ads leads in your market — or we don't work with your competitors.
We don't sell clicks. We build a system that turns search traffic into booked jobs — fast. Ads, landing pages, CRM and automation, run as one engine.
We only work with ONE contractor per service per area.
Outcomes, not deliverables.
Exclusive lead territory
One contractor per service per metro. Your leads are yours — never shared, never resold to a competitor across the street.
Conversion-built landing pages
Every campaign runs to a page engineered to turn the click into a phone call. Not a website — a closing tool.
Speed-to-lead automation
Inbound lead → text + call within 60 seconds. The contractor who calls first wins the job. We make sure that's you.
Server-side conversion tracking
GA4, enhanced conversions, offline conversion uploads from your CRM. Without clean signal, every bid is guesswork.
Intent-mapped Search & LSAs
Brand, competitor, problem, emergency and Local Service Ads — each tuned to the searches that actually book jobs.
Booked-revenue reporting
We report booked jobs and closed revenue. Not impressions, not clicks, not vanity dashboards.
Most agencies sell reports. We generate booked jobs.
Google Ads is the cleanest expression of intent in all of marketing. When someone types 'emergency plumber Philadelphia,' they're not researching — they're hiring. The brutal truth is that the same channel that prints money for one contractor will quietly drain another's bank account. The difference is rarely the bidding strategy. It's three things: conversion tracking, account architecture, and the system that catches the lead the moment it lands.
Conversion tracking is where most accounts are silently broken. iOS 14, third-party cookie deprecation, and Google's own privacy moves have shredded client-side tracking. If you're still relying on a basic GTM tag firing on a thank-you page, your account is bidding on partial information. We rebuild your tracking with server-side GA4, enhanced conversions, and offline conversion uploads pulled directly from your CRM. Once Google can see which clicks turn into real booked revenue, the algorithm gets dramatically smarter — usually within two weeks.
Account architecture is the next leverage point. We segment Search into brand, competitor, problem-aware and emergency campaigns, each with their own ad copy, bidding strategy and landing page. Performance Max gets fed first-party audience signals so it stops eating your branded clicks. Local Service Ads — if your business qualifies — get a tightly managed dispute and review-velocity playbook so cost-per-lead stays low.
Then we close the loop. Inbound leads hit your CRM, fire a 60-second text and call sequence, and book straight into your calendar. By month three, cost per booked job is dropping while spend is climbing. That's the pattern we hold ourselves to — and the reason we only take one contractor per service per market.
No long-term contracts.
No shared leads.
No wasted ad spend.
If we don't generate qualified leads, you shouldn't keep paying us. That's the bar.
Roofing contractor. New Jersey. 30 days.
Same playbook we run for every client: exclusive territory, intent-mapped Google Ads, conversion landing pages, and 60-second speed-to-lead automation wired into the CRM. Numbers vary by market — we share realistic projections for your area on the availability call.
We work with ONE contractor per service per market.
If you're in Newark, Jersey City, Hoboken or NYC — we either work with you or your competitor. Check availability before your area is taken.
- New Jersey · open
- New Jersey · open
- New Jersey · open
- New York · open
See how we generate roofing leads in New Jersey and run paid acquisition for roofers in New York City — same system, tuned by market.
Be honest with yourself before you book.
- You want the cheapest leads on the market
- You're running 3 other agencies in parallel
- You don't answer your phone within an hour
- You expect leads without a real ad budget
- You want exclusive leads in your market
- You want consistent, predictable jobs every week
- You answer the phone (or want automation that does)
- You want a scalable system, not a side hustle
Check availability in your market before your competitor does.
Once we lock your service + metro, the door closes for everyone else in it.
One contractor per service per area · Month-to-month · No shared leads
The first 90 days.
- Week 1
Account forensic & diagnosis
We unwind your existing account: wasted spend, audience overlap, conversion tracking gaps, attribution leakage. You get a written diagnosis before we touch a single bid.
- Week 2
Conversion plumbing & speed-to-lead
Server-side GA4, enhanced conversions, CRM offline uploads, and a 60-second inbound lead sequence wired into your phones.
- Week 3–4
Restructure, landing pages, creative
Account rebuilt around intent. New conversion landing pages live. 12 net-new ad variants shipped — Search, PMax, LSA assets.
- Week 5–12
Iterate, kill, scale
Weekly creative drops, ruthless killing of losers, scaling of winners. Monthly closed-loop P&L review where we tie spend to booked revenue.
What lands
in your inbox.
Honest answers.
Are the leads really exclusive to me?
Yes. One contractor per service per metro. We don't sell shared leads, we don't run the same campaigns for your competitor across town, and we won't take your competitor's call once you sign. If you're in, they're out.
How quickly will I get booked jobs?
Search and Local Service Ads can produce booked calls within the first 7 days of going live. The first 30–60 days are where we tune the account — by month three, cost per booked job is usually 30–50% lower than launch.
What does this actually cost?
You control the media spend (most contractors run $5,000–$30,000/month in ad spend). Our management fee covers the full system — ads, landing pages, CRM automation, reporting. We share both numbers on the availability call so there are no surprises.
What's the contract length?
Month-to-month. No long-term contracts, no setup fees disguised as commitments. If we don't generate qualified leads, you shouldn't keep paying us — and we operate that way.
Who owns the Google Ads account?
You always do. We work inside your Google Ads account — never in our agency MCC. If you ever leave us, you keep every campaign, every audience, every creative asset.
Do you handle Local Service Ads (LSA)?
Yes, when your business qualifies. LSAs are a different beast — pay-per-lead, review-driven, dispute-heavy. We manage the verification, dispute leads aggressively, and pair LSA with a review-velocity engine to keep your CPL competitive.
What if my market is already taken?
We'll tell you on the availability call. If your exact service + metro is locked, we'll either put you on a waitlist or recommend an adjacent market. We will not take your money to compete against an existing client.
Check availability in your market.
We only work with one client per service per area. Book a 30-minute strategy call to see what your lead generation system would look like — and if your market is still open.
More ways to win in paid ads.
The thinking behind this work.
- Paid Acquisition · 9 min
Google Ads for roofers: cost, campaign setup, and what actually converts
Campaign structure, realistic budgets, conversion tracking, and the negative-keyword work that separates profitable roofing accounts from the ones bleeding money.
Read piece - Paid Acquisition · 7 min
How much do roofing leads cost in NYC? (2026 benchmarks)
Real cost-per-lead and cost-per-job numbers from active campaigns across the five boroughs — plus when to push SEO instead of paying the auction.
Read piece - Paid Acquisition · 11 min
What U.S. roofing contractors actually pay per lead in 2026
Real, channel-by-channel benchmark data on roofing lead costs in 2026 — from HomeAdvisor and Angi to Google Ads, SEO and Meta. Plus the close rate that makes each one profitable.
Read piece